Hartley grew up in New England, and once out of college moved to the Rocky Mountains and began a decade of working in ski towns pursuing a life-long passion for biking and skiing. He settled in California and taught English at Mendocino College, and during the summers found himself working for the California Department of Agriculture. He did not know it at the time, but this began a career and a life in agriculture and nutrition. He has worked with VDF/FutureCeuticals for 15 years and describes it to friends and colleagues as "going to school everyday," as we constantly generate new science and products, and create exciting opportunities for our partners. He lives in Sebastopol, California with his wife, Anne, and daughters Katherine and Emma.